first, the guys at Leo Burnett Iberia had this amazing idea: connecting a sewing machine to a bicycle and sew some bike caps. then, we proposed it to the New Museum and they joined us without hesitating. plus, we were lucky to meet Zipi Aguilar, who wanted to tell a beautiful story with his camera and the guys of ciclos noviciado built the mechanism and the bicycle we used.
we even had Charly, one of A piñón fijo bike messengers, and Katy performing like Hollywood pros.
finally, we asked Megafaun for permission because we wnated to use their incredible song "the longest day".
so we made a series of white canvas caps and then a larger series of 6 more models with different linings and fabrics. they all come in a wooden cheese box with bilingual labels and a DVD with the film.
only available at the shop of the New Museum (235 bowery, nyc)
you can also watch the video clicking here.